What is EOS?

EOS is a set of simple concepts that help align the company around a common vision, gain traction, and build a cohesive leadership team. It focuses on strengthening the six key components of any business, big or small, in any industry:

  • Vision
  • People
  • Data
  • Issues or problems
  • Process
  • Traction

The last of these has acquired its own meaning, based on the book “Traction: Get a Grip on Your Business” by Gino Wickman. It means developing accountability in the members of the organization and encouraging them to take ownership of the company’s vision. It’s not a “quick fix” by any means—rather, the method aims to transform the business from top to bottom so that the solutions to issues become clear and obvious.

Types of Businesses that Can Use an EOS

The EOS method is applicable to businesses of almost any size, including small businesses, franchises, and nationwide corporations. Typical companies benefiting from implementing the process have between 10 and 250 employees and are growth-oriented. As of 2018, the system is being used by 48,000 companies worldwide since its inception 16 years ago.

How EOS Works

It starts with having a clear vision, which, according to EOS principles, is a combination of the company’s core focus and its values. It’s imperative that this vision is understood clearly by everyone in the company, and that the purpose and passion are shared by the team.

Establishing a Vision

Implementing EOS enables the leadership team to articulate their vision and develop a 10-year plan aimed at realizing it. The vision also needs to be specific, setting out what the company should “look” like by the end of the period, how many employees it will have, the revenue levels it will achieve, and even details such as what the employees’ benefits packages will look like. Based on this, companies then set a three-year plan that includes what needs to happen in the first stages of achieving the 10-year goal.

Building Accountability

The three-year plan is then broken down into a one-year plan, which is further separated into quarterly goals or Rocks. These are 90-day plans, which is believed to be the longest period most people can focus on a specific issue without losing interest in it. While Rocks are also broken down into multiple smaller tasks, they are specific, measurable, and achievable within the quarter. Each Rock is assigned to a specific person for ownership and accountability purposes.

Analyzing the People

Turning a company around culturally is challenging, but an EOS offers the capability to help you analyze your people in terms of your core company values and empower them according to their abilities. You’ll learn how to use scorecard tools to measure accountability, identify issues early and uncover all the factors that impact them.

Streamlining Processes

The last thing any business needs is redundancies in the operation. Using EOS tools enables you to identify and streamline the processes involved in delivering your product or service, many of which could potentially be simplified with the use of technology.

Business owners and managers don’t need a complicated system with bells and whistles. What they need is simplicity. They are so inundated with day-to-day operations and fires that need to be put out that it’s advisable to have a system that’s logical and streamlined.

Benefits of Implementation

So, this all sounds great but what are the real benefits of implementing the EOS in a business? Regardless of whether your business is struggling or flourishing, you can expect to see advantages such as:

  • Identification and solving root causes of ongoing problems. The EOS isn’t made to treat symptoms, but to uncover the reasons why they exist and help you find solutions for them. This “below the surface” approach produces real, permanent changes you only need to implement once.
  • Generating focus and discipline.The simple framework EOS runs on defines what is important, who owns it, and what success will look like. By assigning each member of the team a manageable number of goals and responsibilities, you’ll be better able to measure and improve your results.
  • Building accountability. By developing a culture of accountability and recognition in your company, you’ll empower your staff to use their initiative, deliver their best work and know they will receive recognition for it.
  • Making your life easier. EOS is made up of practical concepts and easy-to-use tools that you can apply without difficulty in a fast-paced business environment.

In other words, EOS has the ability to help streamline your processes, develop strong leadership, and change the way to operate and run your business.

Implementing EOS in Your Business

Every journey begins somewhere, and that applies to implementing EOS in your company, too. You can approach the task by contracting a professional implementer or by doing it yourself. A certified implementer is fully trained and has experience working with companies of various sizes to get them to the finish line. You can usually get verifiable references from some of their clients to make sure you’re contracting the right person for your business. Implementers kick off a project with a 90-minute meeting to identify your issues and determine whether they—and you—are a good fit for each other.

Self-implementation should also begin with a 90-minute meeting to get the low-down on exactly what the process involves. After that, you can ask each member of your leadership team to read the two books Traction and Get a Grip, and select one of your employees to coordinate the implementation. Work through the process, which can be found online for a modest fee, and then stick with the plan and review your progress regularly.

Making it Happen

Every business needs growth to survive. Growth can’t happen without a clear, functional process that enables the company to plan smartly, operate effectively, deliver and measure the results. An EOS can help you to achieve all of those initiatives, driving your business towards unparalleled success.

August Ash EOS System


As an EOS company ourselves we at August Ash know firsthand how EOS can help organizations become more cohesive and get their human energy going in the same meaningful direction. In working with our EOS Implementer, Dan Moshe, we’ve been able to chart a clear path towards unified leadership and accelerated growth. Dan has helped us take the six key components of EOS: Vision, People, Data, Issues, Process, and Traction and fully implement them beyond what we could have accomplished on our own. This in turn allows us to more quickly and confidently solve problems and make strategic and purposeful decisions. The added benefit has seen us better align our own services with companies who use EOS to help drive growth.

Dan Moshe

Daniel Moshe is passionate about helping companies grow. As founder and CEO of nationwide CPA IT service firm Tech Guru, Daniel and his team deliver CIO-level strategy to accounting firms seeking innovative technology resources and guidance. With his company Strong in Six, Daniel is a Professional EOS Implementer, helping leadership teams get what they want from their businesses with simple, practical tools.

Follow Dan on Twitter at @immoshe.