The nature of the Internet, though, means that no website stays great for more than a few years, tops. Some of the site’s original luster and strength does wear off over time. It’s the reality of participating with the world online: change happens faster in the 21st century.

So when it comes to the frequency of changing your website’s design, you might find yourself asking, “What’s the magic number?” Well, there isn’t one. But for starters, take a guess and cut that duration in half.

In some industries, a new site design is just about obsolete after 12 months, while designs in other industries can maintain their usability and visitor appeal for as long as 4 or 5 years. Most businesses and non-profits are somewhere in the middle.

No company, however, is immune to the reality that the Internet is changing all the time—sometimes faster than we want it to.

The design and functionality that encouraged your visitors just a few years ago to spend long periods of time on your site, exploring more of your products and services, probably isn’t doing a lot for your on-site activity today. In fact, some site designs that get left behind by their owners can actually work against that organization’s goals in the long run.

If your existing website isn’t producing the image and branding you want, let us help. The Minneapolis web design experts at August Ash enjoy the challenge of improving outdated websites, removing obstacles your visitors might be encountering on the present site, and, ultimately, helping add to your revenue.

Contact us for a free 1-hour site assessment today!