As a brief overview, Twitter is sometimes also referred to as a micro-blog. It's best to figure out what you’re going to say, and then communicate it in 140 characters or less (including spaces and punctuation). For your business needs it can be useful to share bits of industry news, plan a tweet-up, or promote new products. So when you first begin to tweet, here are a couple rules of thumb.

First things first- have something useful to say. If you’re not adding anything of value, consider waiting to tweet until you have that in place.

Next, become familiar with the lingo if you haven't already. Because you have to communicate something in a short amount of space, tweets need to be succinct and direct. To combat this, the Twitter community has basically started their own language using abbreviations and acronyms.

You’ll see this when you sign up for Twitter and start seeing other peoples’ tweets. It might be a bit confusing at first, but this next section will help shed some light on that.

• @username - Use this abbreviation when responding to someone’s tweet or to acknowledge the author of an original message when forwarding tweets. The @ sign tells readers that the tweet is directed at someone and also creates an automatic link to that username’s profile.
• #topic – This indicates a specific topic or theme that the tweet falls under.
• RT - Retweet. This abbreviation signifies the message following it is a retweet, or a forwarded message, and not the original content of the tweeter.
• PRT - Please ReTweet or Partial ReTweet. Either the tweeter is asking for people to forward their message or they are announcing that the retweet has been edited.
• URLs - Often URLs are too long for the character limit on Twitter. Sites like or can shorten URLs for use on Twitter.

Some common acronyms used in conversation are:

• AFAIK – as far as I know
• b/c, bcz or cuz – because
• BFN – bye for now
• BTW—by the way
• EM – email
• fav/fave – favorite
• FB – Facebook
• FML - … my life (the first word most often interpreted as a four-letter one)
• FTF or F2F – face to face
• FTW—for the win
• FTL—for the lose
• FWD – forward
• GN – good night
• HT – hat tip
• HTH – hope that helps
• IIRC – if I remember correctly
• IRL – in real life
• IMHO—in my humble (or honest) opinion
• J/K – just kidding
• LI – LinkedIn
• LMK—let me know
• NP – no problem
• OH – overheard
• TMB - tweet me back
• TMI—too much information
• TY – thank you
• TYVM – thank you very much
• YW – you’re welcome

Tweeting get easier the more you do it, so don’t be afraid to try. Have fun with it and happy tweeting!