It’s a common desire for every small business owner to want to grow and become an industry leader. In turn, an effective digital marketing plan is essential for such companies, especially in the B2B space, to increase online traffic and cultivate a better customer experience. Did you know that 70-80% of customers will research a company online before visiting their premises or making a purchase? Take a moment to reflect on this; what does your online presence REALLY say about your business? How could digital marketing help create positive change and growth?
It can be very overwhelming to know what to do or what to invest in when comes to digital marketing. Don’t worry you’re not alone! The truth is that most small business owners don’t know how to implement or even evaluate digital marketing strategies. Additionally, some small businesses get caught with partnering with agencies that aren’t aligned with their goals or overall trajectory of where their company is headed.
In this post we’ll walk through on how digital marketing can make an significant impact in your business, the things to look for when evaluating a digital marketing partner, and a glimpse at how we here at August Ash work with our clients.
The Impact Digital Marketing Has on Small Business
Small businesses are constantly looking for ways to accelerate growth and keep up with their competitors by capturing a piece of the market share. Indeed, there are some businesses that offer highly innovative products and services that distinguish themselves from the rest of the pack, however without an effective digital marketing strategy, even the best products/services may not succeed unless the business has the know-how of actively capitalizing on their digital consumer market.
Executing a digital marketing strategy can benefit your small businesses in various ways including:
Digital marketing is one of the most effective ways in improving the visibility of your business and can drive positive customer relationships and rapport. Marketing channels such as blogging/content creation, social media marketing, email marketing, PPC, SEO, affiliate marketing, and videos are just a few ways small businesses can help guide customers through the buyer’s journey. Additionally, these tactics will help increase conversion rates at a much more accelerated pace as compared to traditional strategies such as direct mail or print advertising. In fact, businesses that actively nurture their leads typically enjoy 50% more sales at a 33% lower cost.
Positive Customer Relationships
While traditional marketing channels target local populations with limited outreach, digital marketing puts your business in front of millions of online users. And because 43% of small businesses are focused on improving the customer experience and retaining existing customers, digital marketing offers one of the best opportunities to do just that. Not only do you have direct access in seeing how your customers use and interact with your product or service, but digital marketing helps aid business owners in learning more about their customers and what their ever-changing needs and wants are.
Cost-Effective and Easy to Measure
Not only can digital marketing be cost effective and easy to scale, it is also easier to measure the success of your campaigns using tools such as Google Analytics and Hubspot. From how many visitors are on your site at any given minute, to analyzing the path your customer takes when making a purchase, having access to these insights through various marketing tools gives small businesses immediate visibility on the ROI of their digital marketing efforts.
Tips for Evaluating a Digital Marketing Partner
If your business is new to digital marketing, you may be struggling to find out how you can get started. One of the most effective ways of beginning to implement digital marketing is by finding the right digital partner.
Digital partners assist your business in creating a blueprint for a digital marketing plan and will implement various techniques that can attract new business and develop long-lasting customer relationships. When looking for a digital partner to work with, keep in mind the following tips:
Pay Attention to Relevant Experience
In digital marketing, experience is the best teacher. You will benefit greatly from working with a digital partner who has handled businesses similar to yours. They should have explored various channels and be in a position to advise you on how to get started on the right foot.
To determine the competency of a digital marketing partner, make sure you request references from their current and previous customers. Reach out to small businesses that are similar to yours and ask them about their overall experience working with their digital partner.
Be Ready to Invest
Don’t try to take shortcuts with digital marketing. A successful digital strategy requires proper investment in content creation, lead nurturing, software platforms, and paid online advertising.
Each of these channels provides a high ROI when carried out effectively, so be prepared to set aside funds to fuel these different areas. Also understand that digital marketing takes time. It can sometimes take up to 6 months to see a return on digital marketing activities.
Once you’ve found a digital partner, do everything you can to soak up their expertise! It should not only be your partner’s priority to plan and execute your overall digital marketing strategy, but they should also be willing to continually educate you in the process. Ask questions and stay in the loop on their strategy and approach.
Our Approach at August Ash
At August Ash, we understand how quickly the digital world can shift away from your business. Our goal is to help you serve your prospects and customers through the best digital experience using the most effective web technology and marketing channels that fit your business. How do we do this? We believe that the alignment between marketing, sales, technology, and strategy is critical when it comes to fostering positive change in business. We refer to this mentality as the 4 Pillars of Growth.
Taking a comprehensive approach to generating top-line revenue, at August Ash we eliminate a “fixed mindset” when it comes to modern marketing. We’ll take a look at your digital marketing, your digital presence, and your digital talent and recommend where and how you can improve in the pursuit of growth for your company.
Are you in need of a marketing refresh but don’t even know where to begin? We live, breathe, do all things digital and would love to hear about your goals for this year. Contact us today!