New Magento Website Launch: Brainstorm Library

Brainstorm Library's new website is live! By providing books for readers from kindergarten up through 12th grade, Brainstorm is supporting the mission to get more students reading...and making it fun along the way.

by August Ash, under AAI Website Launches, Magento eCommerce

New WordPress Website Launch: Curtis Food Recruiters

Also on the launch list for this week was Curtis Food Retailers. Built on WordPress and featuring a new blog which houses a variety of past entries, the new website is a significant update to the previous incarnation. What's more immediately noticeable, however, is the unique design of the site. The layout, especially on the home page, is a diversion from the original site, and certainly not typical of WordPress sites.

by August Ash, under AAI Website Launches

New Drupal Website Launch: Parade of Homes

It's been another busy week here, bringing with it the launches of several new websites. Earlier in the week we had the honor of introducing the world to the Parade of Homes' revamped site, showcasing a fresh design, new features, and added functionality.

by August Ash, under AAI Website Launches, Drupal

Social Media Tip of the Day: Give Away Some Knowledge for Free

Regardless of your industry or expertise, you have something you can give away to potential customers for free. And if your business or nonprofit is attempting to join the social scene, this is a prime way to use that knowledge. Sharing free, informative content on your social media accounts doesn’t just build trust; it may get new visitors to interact with you. In fact, this blog post is an example—and it's working right now.

by August Ash, under Social Media

Content Tip of the Day: Optimize for Humans First, Then Google

oday's tip stems from a piece of SEO wisdom we like to remind ourselves of around here: Search engines don't convert; humans do. While it can be tempting to optimize for search engines all the time, it's to our advantage when we try to appeal instead to real people first.


Free Webinar: AAI to Share Web Design and SEO Recommendations in September

The online discussion will provide tips, recommendations, and answers from both partner companies on their respective areas of expertise.

by August Ash, under AAI News

4 Steps to Understanding Your Site Better (Hint: Analytics)

Websites that acheive their goals and continually improve their performance all have something in common: the people who manage them know what's actually happening on the site. 

by August Ash, under Search Engine Optimization

New Tabbed Sitelinks Coming Soon from Google

These tabbed sitelinks are designed to function and help users the same way Google's current sitelinks are. However, the obvious upgrade here is that, with multiple tabs, and with multiple links within each tab, websites may be able to showcase a lot more pages under a single Google search result.

by August Ash, under Search Engine Optimization

Jobs in Minneapolis, MN: Internet Marketing Coordinator (SEO, PPC)

Check out our employment page to learn more about this opening, read the full job description, and apply online.

by August Ash, under AAI News

Show, Click, Buy: The Path of eCommerce Success

Persuading visitors to buy online isn't something that comes naturally. It takes research, analysis, planning, smart design, and some ongoing tweaking once it's live.

by August Ash, under E-commerce, Web Design