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5 Signs It’s Time to Turn Your Website Into a Platform for Growth

By Renee Anderson / Feb 28, 2018

Websites have changed significantly over the past 10 years. It was common to have a static, online brochure-type website that listed your services, contact details, and perhaps something about your company’s background. An inordinate number of companies still have those websites up, and apart from updating telephone numbers and email addresses there’s little else going on. Over the past few years, this has clearly proven to not be enough.  If you are currently experiencing any of the following pain-points, it may be time to consider turning your website into a platform for growth.

5 Mistakes You Need to Avoid When Creating Buyer Personas

By Renee Anderson / Feb 13, 2018

Every successful website project or marketing campaign begins with understanding your target audience, and buyer personas are key in doing so. Buyer personas help you understand your current and potential customers, what their obstacles and motivations are, and how you can position your offering or service to meet their needs. This is not an exact science, but there are some big mistakes you should avoid making in the process.