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Every successful website project or marketing campaign begins with understanding your target audience, and buyer personas are key in doing so. Buyer personas help you understand your current and potential customers, what their obstacles and motivations are, and how you can position your offering or service to meet their needs. This is not an exact science, but there are some big mistakes you should avoid making in the process.
Over the years since LinkedIn’s inception, the platform has become a mainstay for business networking across the globe with an expanding user base of over 467 million members. Companies, especially in the B2B sector, have adopted LinkedIn’s business page option with particular enthusiasm, based on the opportunities offered to showcase their organization, build a corporate online presence, share company news, and enable their own employees to become ambassadors of their brand.