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When it comes to content marketing, the manufacturing industry has been relatively slow to adapt. Many people mistakenly think that content from manufacturers is likely to be filled with technical jargon and complex products that may not arouse interest in potential customers. However, the lack of glamour in manufacturing is one of the biggest reasons why companies within this industry need to build solid content marketing strategy.
A comprehensive content management system (CMS) enables the process of creating, managing and publishing content on your website. We’ll explain the importance behind having a robust CMS system and why it serves as the foundation for B2B marketing success.