Digital Marketing Strategy & Plans
"Fail to plan, plan to fail." That saying has never been more true than in digital. We take
your Strategy, Sales, Marketing, and Technology and connect them with right plan to
drive growth. As part this service we provide consulting on strategy and tactics with
plans with execution that align with your business and goals including:
- Buyer Personas & Intent
- Content Marketing
- Inbound Marketing
- Account Based Marketing
- eCommerce Marketing
Search engine marketing is not getting any easier. From SEO to SEA the acronyms alone can cause confusion and wasted time, effort, and investment. We can help with the structural and technical side of your website that impacts Search as well as the content side to create well-optimized, link building, social enabled content that impacts Search.
Have you benchmarked where your current marketing is at? You can't get where you need to go unless you first understand where you are. Our audits and analyses are the comprehensive starting point you need for digital transformation. From Marketing to Technical to Competitor we have the tools and expertise to initiate growth as your Marketing Technologists.
The main goal of optimization is to improve conversion rates of the traffic you already have, and generally, with the assets you already have. We aren't talking about getting website traffic, we're talking about optimizing the traffic you already have. We can implement optimization is a dedicated, repeatable process. Not a once-and-done activity. We'll work through the process, then begin again to improve your results, and continue optimizing with CRO.
The marketing and sales technology landscape has exploded over the last decade. There are now hundreds of tools for each category of marketing and sales and everything in between. The big players in Marketing Automation and CRM have made it their mission to sell software. We've made it our mission to make that software useful for you. We can help you select, implement, and integrate most Marketing Automation platforms and CRMs. From HubSpot to SharpSrping to Salesforce and Pardot we know how to connect the data and the workflows to drive growth.
Are you using Email marketing to build your brand, drive engagement, power acquisition, improve retention, create reactivation, generate raffic, and get referrals? It is one of the most useful and sometome overlooked part of your digital mix. With our help we can help you understand when and how to effectively use Email marketing to drive growth.
Data and analytics can transform your digital marketing if you know how to turn all those numbers and reports into action. We'll help you define and implement analytics in your business, with the metrics that matter most, to drive growth by turning the data into recommendations and insights you can use.
How do you drive more traffic in a predictable and scalable way? How can you leverage the natural way your buyer personas search and make decisions? Digital advertising is the key. We plan, set up, and optimize your ads, including the metrics that drive insight, to make it work for you across Google, LinkedIn, Facebook, Twitter, ad networks, and any other platforms that are a fit for your business.
If marketing is about taking obstacles out of the path of your buyer personas (and it is) then social media needs to be part of your mix. That said, many businesses fail to fully leverage social media in their marketing plans. The challenge is that social isn't as easy as it looks. There’s a lot more to social media marketing than simply posting to Facebook and Twitter. We can help you put a successful social media program, including methods and metrics, that will drive growth.
Are you an EOS company? So are we! EOS®, the Entrepreneurial Operating System, is a complete set of simple concepts and practical tools that has helped thousands of entrepreneurs get what they want from their businesses. As an EOS company August Ash has the unique ability to align with EOS as part of our services and offer insights and recommendations on how to use EOS to drive growth overall and as part of your Sales & Marketing function and roles.
Confused about emerging tech? We can help understand and demystify the following emerging technologies: Artificial Intelligence and Machine Learning (AI/MLM), Blockchain, Cryptocurrency, Augmented Reality/Virtual Reality/Mixed Reality, and the Internet of Things and Voice (IoT). We’ll walk through the practical implications of each technology, highlighting the aspects that your industry and business should be paying attention to, and leveraging, in line with your current Strategy, Sales, Marketing, and Technology initiatives and goals to drive growth and minimize risk.